RAUSCH is a Swiss heritage haircare brand that has been harnessing the natural power of herbs since its founding in 1890 by master hairdresser Josef Wilhelm Rausch, a purveyor to the Royal Court of Prussia. 

What began in a small workshop in Konstanz with the creation of a herbal hair tonic quickly evolved into groundbreaking innovation.

Around 1900, RAUSCH introduced the world’s first liquid shampoo, known as “Champooing,” establishing the brand as a pioneer in natural haircare. Since 1949, the business has remained under the ownership of the Baumann family, preserving its independence as a Swiss family enterprise while maintaining the highest standards of quality, tradition, and scientific advancement.

For more than 135 years, RAUSCH has remained dedicated to combining centuries-old herbal wisdom with modern dermatological research. Today, the brand formulates its products using 87 carefully selected herbs and plant-based ingredients in the form of oils, tinctures, and extracts. This expertise ensures that every bottle embodies the best of nature and science, delivering results that are effective, gentle, and safe for everyday use. Produced near Lake Constance, RAUSCH products are subject to rigorous monitoring and dermatological testing to guarantee exceptional quality and efficacy.

At the heart of RAUSCH lies a philosophy that true beauty and lasting well-being begin with nature. Unlike many conventional haircare products, RAUSCH formulas are deliberately free from silicones, which coat the hair and prevent nutrients from penetrating to the inner structure. Instead, the brand relies on natural plant oils and herbal extracts that nourish from root to tip, promoting shine, strength, and scalp health without compromise.

From almond to willow bark, each herb is extracted through proprietary in-house methods that preserve its natural potency. This careful approach ensures that the therapeutic benefits of flowers, leaves, roots, and bark are fully harnessed to support healthier, more radiant hair. RAUSCH’s commitment to sustainability is equally strong, with eco-conscious packaging solutions, responsible sourcing, and a dedication to biodiversity demonstrated through its own herb garden, which thrives as a sanctuary for insects and wildlife.

Guided by tradition yet propelled by modern innovation, RAUSCH has become synonymous with premium herbal haircare trusted by generations. Its legacy is built on respect for people, nature, and science, creating products that are not only effective but also sustainable and safe.

Discover the unique power of RAUSCH at Total Body Care and experience how more than a century of herbal expertise can transform your daily haircare ritual.