Grahams Natural Alternatives
Grahams Natural Alternatives is an Australian brand that was born from one family’s determination to find a better way to care for sensitive skin.
Established in 2000 by Geoff and Shannon Graham, the brand began in their own kitchen after years of personal struggle with eczema.
Geoff had endured severe eczema from infancy, and when their son Ryan developed the same condition at 14 months old, the couple decided to take matters into their own hands. Drawing from their experiences and extensive research, they created the C+ Eczema Cream, a breakthrough formula with antibacterial, anti-inflammatory and hydrating properties. This cream became the foundation of a brand dedicated to providing safe, natural and clinically formulated solutions for skin conditions.
FROM A FAMILY KITCHEN TO A GLOBAL BRAND
What started as a homegrown experiment has evolved into a respected leader in therapeutic skincare. The Grahams Natural range now includes treatments for eczema, psoriasis, dermatitis, rosacea and more. Their products, developed with scientifically proven ingredients, are registered as Class 1 Medical Devices—a recognition of their clinical efficacy and a level of transparency rarely achieved in natural skincare.
Today, Grahams Natural Alternatives products are stocked by leading pharmacy chains across Australia and New Zealand, and are available internationally in the UK, Europe, Asia, the Middle East and North America. By combining natural formulations with clinical standards, Grahams Natural bridges the gap between traditional remedies and modern dermatological care.
CLEAN, TRANSPARENT AND CLINICALLY BACKED
Unlike many skincare brands that rely on trends or marketing buzzwords, Grahams Natural stays focused on research and results. Each product contains only the ingredients skin needs—no harsh additives, no empty claims. The company openly lists every ingredient on its packaging, providing peace of mind for customers with allergies or sensitivities. This transparent approach has earned the brand industry awards and a loyal following worldwide.
For over two decades, Grahams Natural Alternatives has remained true to its founding philosophy: natural skincare that genuinely works. Browse our selection and discover how their products can support your skin’s health and reclaim your confidence.
Grahams Natural Alternatives is an Australian brand that was born from one family’s determination to find a better way to care for sensitive skin.
Established in 2000 by Geoff and Shannon Graham, the brand began in their own kitchen after years of personal struggle with eczema.
Geoff had endured severe eczema from infancy, and when their son Ryan developed the same condition at 14 months old, the couple decided to take matters into their own hands. Drawing from their experiences and extensive research, they created the C+ Eczema Cream, a breakthrough formula with antibacterial, anti-inflammatory and hydrating properties. This cream became the foundation of a brand dedicated to providing safe, natural and clinically formulated solutions for skin conditions.
FROM A FAMILY KITCHEN TO A GLOBAL BRAND
What started as a homegrown experiment has evolved into a respected leader in therapeutic skincare. The Grahams Natural range now includes treatments for eczema, psoriasis, dermatitis, rosacea and more. Their products, developed with scientifically proven ingredients, are registered as Class 1 Medical Devices—a recognition of their clinical efficacy and a level of transparency rarely achieved in natural skincare.
Today, Grahams Natural Alternatives products are stocked by leading pharmacy chains across Australia and New Zealand, and are available internationally in the UK, Europe, Asia, the Middle East and North America. By combining natural formulations with clinical standards, Grahams Natural bridges the gap between traditional remedies and modern dermatological care.
CLEAN, TRANSPARENT AND CLINICALLY BACKED
Unlike many skincare brands that rely on trends or marketing buzzwords, Grahams Natural stays focused on research and results. Each product contains only the ingredients skin needs—no harsh additives, no empty claims. The company openly lists every ingredient on its packaging, providing peace of mind for customers with allergies or sensitivities. This transparent approach has earned the brand industry awards and a loyal following worldwide.
For over two decades, Grahams Natural Alternatives has remained true to its founding philosophy: natural skincare that genuinely works. Browse our selection and discover how their products can support your skin’s health and reclaim your confidence.




